Snow beer brand story Chinese beer competitions at the products gathered in authority, a new product of China beat all the old beer, won the first. This beer its rich foam as white as snow, lasting taste Yixiang like flowers, Sui Ming named "Snow beer." Since 2001, China Resources Snow beer (China) Co., Ltd. to carry the snowflake shape into a national beer brand since snowflake beer has a fresh, light taste of cool, young, dynamic, active, modern brand personality was widely popular consumers nationwide One of a contemporary young favorite brand of beer. Since 2002 many times by the State Administration of Quality Supervision, Inspection and Quarantine officially recognized as "China Famous Brand" products. 2003 China Resources Breweries (China) Co., Ltd. and Kotler Marketing Group at the signing ceremony in Beijing to jointly implement the China Resources Snow beer playing its national brand strategy. The industry believes that competition in the beer industry through mergers and acquisitions after the fight, began to enter a new stage of brand competition. In 2005 China became the fastest growing and most valuable beer brand, brand value reached 8.8 billion. From a regional brand to grow as a national beer brand snow covering almost all provinces of the beer market. Its quality, taste and quality have been the consumers. Snow beer since established itself as a national brand since China Resources Snow, has been advocating a clear brand positioning, effective communication means, broad product portfolio, high efficiency transformation brand channel management thinking. After only four years of hard work, snowflakes beer has become China's largest beer brand. In recent years, Snow beer is sold in more than 30% growth rate. In 2005, sales of snow reached 158 million liters of beer, became the number one selling beer brand. In 2005, Snow beer is in the domestic beer industry's first implementation of a national campaign - "Snow Beer Globe Trekker." Due to highly targeted, after the event to launch a wide range of consumer participation, access to good effect. The campaign advocates over a busy consumers enjoy easy, straightforward and pleasant, and the future will increase the availability of snow-related activities from casual, * other point, we believe consumers will get more recognition. For more information, please visit the official website: http: //www.szhrxh.com